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[Unity3D.com Blog] Understanding Lifetime Value and using it to grow your game

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The secret to creating a successful mobile games business is to have players that come back to your game day after day. The way to do that is by focusing on the one metric that matters: Lifetime Value (LTV).  If you can optimize your game to focus on retaining your players over the long term, […]

The post Understanding Lifetime Value and using it to grow your game appeared first on Unity Technologies Blog.

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